When new technology arrives in the marketplace, a lot of us are reluctant to embrace it and dismiss it very easily.  I remember in the late 90's when GPS first arrived to the civilian market and now has become a staple in almost every vehicle on the road.  However, there are still some old timers that don't believe they work.  I followed an older guy to an auto auction a few years ago who tried to use a GPS to get there.  He pulled over and told me he was lost and added that the blankety-blank GPS didn't work.  I laughed to myself, took over the navigational duties and proceeded straight to the destination.

Fast forward to now: Driverless cars are already sharing the road with us in California and Nevada as Google continues to test their invention.  It's been widely reported that they have safely operated over 300,000 miles without an incident.  This statistic pushes the Google car beyond our safest human drivers by locality in national safety studies.  Check out the very informative video here.  I'm sure there are many people who'll dismiss this project and state that the human being can outperform a driverless car.  However, the many admirable traits of a human being that separate us from the machines are also what make us bad drivers.  Here are a few examples of things a Google driverless car will not do that gives it an advantage over us:

  • no drinking
  • no eating
  • no texting
  • no talking on phone
  • no adjusting radio
  • no looking at GPS
  • NO DISTRACTIONS

This technology is almost ready for the American roads, but it will take a marketing campaign like we've never seen to convince the American people to turn over our birthright (driving) to a computer.  I suspect that the U.S. government will invest heavily in it when it first hits the market and set the example for the consumer; modeling it's productivity and safety (hopefully).

As you can imagine, the technology will also work with the heavy truck market with even more benefits than disadvantages.  I'll tackle driverless trucks in my next blog.  Until then, be safe and don't give Google another reason to replace us.

Comments (4)

Joey Slaughter

Joey Slaughter is the owner of Blue Ridge Transport, LLC. Joey has been in the trucking industry since 1992.

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There are plenty of driverless cars now they just have someone with to many things that are more important than driving.

April 29, 2016 19:04:30 PM

The question is will we allow it to take over. I can see a lot of sabatoge going on if this gets turned loose on the public.

January 05, 2014 10:34:27 AM

I think it's coming Lawrence. My next blog will talk about it more in depth. I don't think we have to worry about out jobs anytime soon. However,the annual savings to the trucking industry has been calculated to the tune of hundreds of BILLIONS so with that type of $$$$ on the line, the technology will be embraced.

January 04, 2014 16:53:05 PM

If it makes our roads safer I am all for it. My concern is what will be the impact on the trucking in the future. The technology for driverless paratransit bus is out there, but no yet operational. It may take awhile, but what if they start to replace the Freight Relocation Technicians( truck driver)?

January 04, 2014 13:32:09 PM