Recently, I’ve been reading in various industry publications about the image and public perception of the trucking industry.
A recent survey conducted by the Public Opinion Strategies firm during the ATA Management Conference and Exhibition in San Diego revealed that 65 percent of people feel that the trucking industry is “favorable” with only 9 percent answering “unfavorable” with 22 percent having no opinion. Respondents believe that just 8 percent of truck drivers violate the speed limit most often while 90 percent blame drivers of passenger vehicles. Respondents to the survey also felt that 80 percent of truck drivers are safer drivers on the highway in comparison to 16 percent who selected passenger car drivers as being safer.
I wonder what the results of this survey would have been five, ten, fifteen or twenty years ago. When it comes to operating my trucking company, I feel that image is very important. It’s great to see our industry taking action, such as the “Trucking Moves America Forward campaign.” There are many companies who support this initiative including the American Trucking Association, Truckload Carrier Association and the Owner Operator Independent Driver Association. I think it’s fantastic to see our industry association leaders come together for a common goal to improve the perception and public opinion as well as create awareness of trucking’s contribution to our daily lives.
For many years, I didn’t hear any interest from the younger generation in regards to perusing trucking as a career. Lately, I’ve had some young people ask me about the trucking industry and its career options. Some of the young people questioning our industry are currently in college. They are asking about quality of life, supporting a family, opportunities and salary potential. Those interested are smart, bright and intelligent young people. I have asked them “why are you interested in trucking?” They have said that they’ve witnessed over the years my business success and raising a family. I have always tried my best to promote a positive image for my company and the industry. This is just proof that each one of us can make a difference in regards to how our industry is perceived from those not associated with our industry.
Remember…perception becomes reality and it will take each of us making an effort on our part as we are the face of the industry. It’s our job to set a good example for the next generation that follows in our footsteps.
Public Perception