During my time in business, I’ve often compared how I organized my operations to baking a “cake.” You may ask “what does a cake have to do with the trucking industry?”
If you have too much icing than cake, you may become ill. Let me explain: when developing my account base, I first went after businesses which offered year round stability of shipments. These were small to medium sized companies. Only after having a secure foundation did I go on to look for the icing portion of the cake. The icing refers to shipments which were “seasonal, short-term and offered higher pay.”
Often times it seems easy to chase after the icing first. You may get a big “sugar rush” which can fall off when the immediate project is over. Therefore, I find it better to develop the cake first which is solid, then go after some icing to round out your business.
Now all we need to do is figure out how to have our cake and eat it too!
Henry